Cozy and unusual winter greeting cards.

The first postcard uses the Z composition. When the viewer looks at the postcard, he intuitively moves his gaze from the

top left corner to the top right — from the top right diagonally to the bottom left corner — from the bottom left to the bottom right corner.

In this way, the audience stops their gaze on details such as:

Dear Santa -> postcards and gifts -> heart cookie -> signature your friend. Also, scattered cinnamon points to the letter like an arrow.

All this evokes pleasant feelings, trust, and joy in the audience.

On the second postcard the composition is shifted to the right.

This is done to create «air» and to show the ornament and rhythm.

There is attention to detail. When there is attention to detail you want to pick it up and look at it closer.